Merry Christmas To All

Remember the good old days when no one minded if you wished them Merry Christmas regardless of their religious leanings? When political correctness wasn't even a phrase? Does anyone else think this move to try to eliminate an offense to everyone has become what it is meant to deter?

Adam Lambert - What's Up at the AMA's?

What do you call that performance on the AMA's? Poor taste? Obscene? It certainly did not reflect the talent shown on American Idol...and what's with the tongue? Yech!

R&S Marketing News

We recently solved an issue one of our clients had with product recognition. It was an over the counter arthritis medication. We researched prescription use of arthritic pain medications, picked the top 25 markets and developed a talk radio format campaign. In those markets, product sales increased by an average of 13%!

R&S Marketing

What do you think of social sites as a means of marketing in the future? Gimic or real wave in the next phase of marketing?

R&S Marketing

Favorite quote for the day: "I refuse to join any club that would have me as a member."

Internet Data

Do you believe the government should be collecting posts on social sites? Including pictures (personal and other), comments and other things stated to your community or friends. Or do you feel this is too "Big Brother"?

R&S Marketing

In the ongoing battle between creative and media, what do you think is most important? Expensive creative or extensive media?

R&S Marketing

If you have production needs and really don't know where to go for help, there are many fine Editors, Videographers, production houses in St. Louis. Ask me and I will tell you how to reach some of the finest production staff in St. Louis...

When developing a marketing program, it is important to discover how your customers define your business. Are you clear on their perceived value? Do they understand your brand? Why do they choose you over your competitors? Then you can begin to develop a program that will work within your goals for your business.

R&S Marketing

In regards to marketing, first talk about needs and objectives...then ask lots of questions to gain valuable insights about the company. What advantages do they offer? What does the brand stand for or say about you/your products? What obstacles do you face in making the sale? Then do your homework to develop a strategy that will work for goals and growth.