Showing posts with label Over the Counter Medications. Show all posts
Showing posts with label Over the Counter Medications. Show all posts

Monday, October 19, 2009

R&S Marketing News

We recently solved an issue one of our clients had with product recognition. It was an over the counter arthritis medication. We researched prescription use of arthritic pain medications, picked the top 25 markets and developed a talk radio format campaign. In those markets, product sales increased by an average of 13%!